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A Marketer’s Guide to Personalized Advertising

Personalized advertising is more effective and engaging than general e-commerce advertising efforts. According to a survey from marketing vendor MyBuys, 48 percent of shoppers spend more money for personalized ads than general ads. Consumers in a Yahoo survey said that personalized ads are more engaging (54 percent), educational (52 percent), time-saving (49 percent) and memorable… Read more »

Improving Team Dynamics in the Workplace

An organization’s success is linked to specific team dynamics in the workplace. If employees are unable to communicate effectively, for example, performance will suffer. This can add to problems like low employee engagement and high rates of interpersonal conflict and turnover. “No job is truly isolated,” marketing leader Lama Ataya says. “Even if a particular… Read more »

4 Successful Integrated Marketing Communications Examples

The original idea of the term “integrated marketing” was to “blur the lines that separate creative, media, television, radio, and print,” according to Tony Wright, CEO of marketing firm WrightIMC, on Search Engine Journal. “Then along came digital marketing.” The result “became a bit muddled,” but integrated marketing is now recognized as a way to… Read more »

How to Become a Medical Social Worker

A medical social worker provides frontline services to patients with a wide range of conditions spanning the entire health care continuum, according to the National Association of Social Workers (NASW). This professional works in hospitals and other medical care facilities in clinical and leadership roles. Various types of medical social workers are needed. A report… Read more »

A Modern History of Social Workers

History of Social Work Timeline Becoming a Social Worker Reach your career goals in social work with a degree from Chicagoland’s only CSWE-accredited online programs. Choose from an online Bachelor of Social Work or an online Master of Social Work from Aurora University. Each degree program takes place in a flexible and convenient online format…. Read more »

Oncology Social Workers: Patient and Family Advocates

When the profession began in the 1960s, oncology social work focused on providing palliative care. Defined as “interdisciplinary, person- and family-centered health care for individuals and families affected by serious or life-limiting illness,” palliative care seeks to “relieve pain, other symptoms and stress of the illness, thereby optimizing quality of life,” according to an article… Read more »

5 Leadership Blogs You Need to Read in 2017

Many executives and consultants use online blogs as a way to share their knowledge and experience. Whether you’re a current or future business leader, reading leadership blogs is a great way to build your skills and knowledge. Here are some of the best blogs about leadership for 2017. Leadership Blogs 1.    Harvard Business Review The… Read more »

5 Chicago Video Game Companies Changing the Game

Between 2009 and 2012, the video game industry grew four times faster than the American economy, Fortune magazine reports. A top state for video game development jobs is Illinois, which employs more than 4,000 employees who earn an average of $92,453 per year. The Chicago area is home to more than 30 video game studios…. Read more »

Leveling Up: How Digital Game-Based Learning Is Altering Education

At the turn of the 21st century, public interest in games as learning tools took hold. In the eyes of digital game-based learning proponents, the general public and today’s teachers finally understood something that students and educational researchers knew all along. To put it in the words of an elementary student at the 2004 Serious… Read more »

Video Game Engines: Unity vs. Unreal

The total consumer spend on computer and video games in 2015 was $23.5 billion, according to the Entertainment Software Association. The gaming industry has witnessed a dramatic rise in sales over the past 10 years, and now, 48 percent of U.S. households own a dedicated game console. In nearly two in three households, at least… Read more »