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Top Business Challenges of 2017

Business challenges in 2017 span some of the most fundamental aspects of running a company. Competition for talent has increased, and technology and data have continued to grow at a rapid pace. These events have created implications for human resources, marketing, cybersecurity and more. Here are some of the top business challenges of 2017: Marketing… Read more »

Transforming Health Care: The Emergence of Telenursing

In many cases, patients are now able to access their health care providers through video conferencing, instant messaging, email and other forms of technology. This field, known as telehealth, is growing due to the demand for greater access and convenience in health care, according to Hospitals & Health Networks. Advances in technology allow nurses to… Read more »

Responsibilities and Duties of a Registered Nurse

Although the nursing shortage has been a noteworthy topic for years, it still isn’t resolved. More registered nurses are needed, and according to the Bureau of Labor Statistics (BLS), employment of registered nurses is projected to increase 16 percent by 2024. There are plenty of opportunities for career changers and nurses seeking advancement. The responsibilities… Read more »

A Marketer’s Guide to Personalized Advertising

Personalized advertising is more effective and engaging than general e-commerce advertising efforts. According to a survey from marketing vendor MyBuys, 48 percent of shoppers spend more money for personalized ads than general ads. Consumers in a Yahoo survey said that personalized ads are more engaging (54 percent), educational (52 percent), time-saving (49 percent) and memorable… Read more »

Improving Team Dynamics in the Workplace

An organization’s success is linked to specific team dynamics in the workplace. If employees are unable to communicate effectively, for example, performance will suffer. This can add to problems like low employee engagement and high rates of interpersonal conflict and turnover. “No job is truly isolated,” marketing leader Lama Ataya says. “Even if a particular… Read more »

4 Successful Integrated Marketing Communications Examples

The original idea of the term “integrated marketing” was to “blur the lines that separate creative, media, television, radio, and print,” according to Tony Wright, CEO of marketing firm WrightIMC, on Search Engine Journal. “Then along came digital marketing.” The result “became a bit muddled,” but integrated marketing is now recognized as a way to… Read more »

How to Become a Medical Social Worker

A medical social worker provides frontline services to patients with a wide range of conditions spanning the entire health care continuum, according to the National Association of Social Workers (NASW). This professional works in hospitals and other medical care facilities in clinical and leadership roles. Various types of medical social workers are needed. A report… Read more »

A Modern History of Social Workers

History of Social Work Timeline Becoming a Social Worker Reach your career goals in social work with a degree from Chicagoland’s only CSWE-accredited online programs. Choose from an online Bachelor of Social Work or an online Master of Social Work from Aurora University. Each degree program takes place in a flexible and convenient online format…. Read more »

Oncology Social Workers: Patient and Family Advocates

When the profession began in the 1960s, oncology social work focused on providing palliative care. Defined as “interdisciplinary, person- and family-centered health care for individuals and families affected by serious or life-limiting illness,” palliative care seeks to “relieve pain, other symptoms and stress of the illness, thereby optimizing quality of life,” according to an article… Read more »

5 Leadership Blogs You Need to Read in 2017

Many executives and consultants use online blogs as a way to share their knowledge and experience. Whether you’re a current or future business leader, reading leadership blogs is a great way to build your skills and knowledge. Here are some of the best blogs about leadership for 2017. Leadership Blogs 1.    Harvard Business Review The… Read more »