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Types of Coaching in the Workplace

Coaching in the workplace is expanding and “has become a more accessible development option which can help to shorten the learning curve and adaptation to a new environment or role,” according to The Journal of Positive Psychology. Business leaders have focused on this practice to help employees enhance their skills and knowledge. While organizations recognize… Read more »

SWOT Analysis: How To With Template (MS Word)

Businesses encounter several unexpected challenges and opportunities that impact whether the organization will be successful. This is true for established companies and startups alike. Certain tools can help businesses evaluate where they are and what they are considering. One of the most popular frameworks is the SWOT analysis, which can be used by virtually any… Read more »

A Guide to Performance Marketing

A study from market research company Forrester found that more marketers are focusing on performance-based marketing. Performance marketing is “the new normal,” according to Forrester. “Performance advertising is a competitive differentiator today; it will be table stakes tomorrow.” What is performance marketing? “Performance marketing uses clearly defined and measurable business objectives as the basis of… Read more »

Top Business Challenges of 2017

Business challenges in 2017 span some of the most fundamental aspects of running a company. Competition for talent has increased, and technology and data have continued to grow at a rapid pace. These events have created implications for human resources, marketing, cybersecurity and more. Here are some of the top business challenges of 2017: Marketing… Read more »

A Marketer’s Guide to Personalized Advertising

Personalized advertising is more effective and engaging than general e-commerce advertising efforts. According to a survey from marketing vendor MyBuys, 48 percent of shoppers spend more money for personalized ads than general ads. Consumers in a Yahoo survey said that personalized ads are more engaging (54 percent), educational (52 percent), time-saving (49 percent) and memorable… Read more »

Improving Team Dynamics in the Workplace

An organization’s success is linked to specific team dynamics in the workplace. If employees are unable to communicate effectively, for example, performance will suffer. This can add to problems like low employee engagement and high rates of interpersonal conflict and turnover. “No job is truly isolated,” marketing leader Lama Ataya says. “Even if a particular… Read more »

4 Successful Integrated Marketing Communications Examples

The original idea of the term “integrated marketing” was to “blur the lines that separate creative, media, television, radio, and print,” according to Tony Wright, CEO of marketing firm WrightIMC, on Search Engine Journal. “Then along came digital marketing.” The result “became a bit muddled,” but integrated marketing is now recognized as a way to… Read more »

A Modern History of Social Workers

History of Social Work Timeline Becoming a Social Worker Reach your career goals in social work with a degree from Chicagoland’s only CSWE-accredited online programs. Choose from an online Bachelor of Social Work or an online Master of Social Work from Aurora University. Each degree program takes place in a flexible and convenient online format…. Read more »

5 Leadership Blogs You Need to Read in 2017

Many executives and consultants use online blogs as a way to share their knowledge and experience. Whether you’re a current or future business leader, reading leadership blogs is a great way to build your skills and knowledge. Here are some of the best blogs about leadership for 2017. Leadership Blogs 1.    Harvard Business Review The… Read more »

Leveling Up: How Digital Game-Based Learning Is Altering Education

At the turn of the 21st century, public interest in games as learning tools took hold. In the eyes of digital game-based learning proponents, the general public and today’s teachers finally understood something that students and educational researchers knew all along. To put it in the words of an elementary student at the 2004 Serious… Read more »