Program Overview

Aurora University’s online Bachelor of Arts in Communication program features a Public Relations and Event Planning track and is built for individuals seeking the skills for success in diverse professional settings plus the competitive edge required for career advancement. While focusing on the changing demands of today’s public relations, marketing, and business industries, the BA in Communication online program explores speaking and writing through a technical lens.

A faculty of educators with years of industry expertise lead each course required for the BA in Communication online program. Students will study topics including digital content creation, event planning, multimedia storytelling, public relations, and persuasion techniques. The online bachelor’s degree in communication also offers optional internship opportunities that provide hands-on experience and prepare students for the careers they want.

Curriculum Overview

The online Bachelor of Arts in Communication program explores the impact of communication in a variety of professional settings. Through a curriculum built for your career success, you’ll gain the skills and expertise necessary for the career you want. While earning your BA in Communication online, you’ll study public speaking, digital content writing, visual communication, persuasion, multimedia storytelling, media creation, and more.

The curriculum in the public relations and event planning track of the online communication degree is designed to align with outcomes recommended by the Public Relations Society of America (PRSA), the leading public relations professional association.

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Program Details

  • Next Start Date:October 23, 2023
  • Est. Program Length:2-4 years
  • Credit Hours:120
  • Course Length:8 weeks
  • Cost Per Credit:$450

Required Courses: 24 semester hours

  • COM1200 Business Communication (4)
  • COM2160 Human Connection and Relationships (4)
  • COM2220 Digital Content Writing (4)
  • COM3050 Audience Analysis and Research (4)
  • COM4940 Communication Internship – 16 week course (4)
  • COM4991 Communication Capstone – 16 week course (4)

Required Elective Courses: 16 semester hours

Public Relations and Event Planning Specialization: 16 semester hours

  • COM2240 Public Relations (4)
  • COM3590 Program and Event Management (4)
  • COM3245 Public Relations Strategy and Production (4)
  • MKT2370 Integrated Marketing Communication and Brand Building (4)

Course details are based on information available at the time of publication. Specific program requirements are subject to change.

All Communication majors are required to complete all the courses listed in at least one specialization to fulfill the elective course requirements of the degree.

NOTE: An internship is required; coordination through the School of Business

Note: Tuition and fees are subject to change without prior notice. Please contact the Office of Student Accounts for questions or information on current tuition, fees, room, board and other rates.

  • A completed online application
  • Transcripts (official, sealed) from all previously attended colleges and universities
  • A résumé demonstrating two or more years of work experience, military service, or relevant adult responsibilities
  • A personal statement addressing why you wish to enroll in an online program and a description of how you will structure your life and time to be successful
  • For applicants without an associate degree and/or 60 hours of transfer credit: Proof of high school graduation or completed GED
  • For applicants with fewer than 15 hours of transfer credit: an official high school transcript with a GPA of 2.5 and above and ACT/SAT scores
  • ​Test-Optional Admission: Applicants with fewer than 15 hours of transfer credit who do not have ACT/SAT scores may choose to be reviewed as test-optional. Admission will be based on your high school academic record.

All AU Online students must have unrestricted access to a computer or mobile device with high-speed internet to participate in online courses. AU Online uses Moodle to host its online classes.

Students may transfer some applicable credits to the online communication degree.

Check your credits with our Transfer Evaluation System

Learn more about Transfer Credits

BA in Communication Career Outcomes

When you complete the BA in Communication online degree program, you'll be prepared for success in a variety of career paths across many industries:

  • Corporate communication specialist
  • Editor
  • Event planner
  • Insurance underwriter
  • Journalist
  • Labor relations specialist
  • Media and production editor
  • Office manager
  • Public information officer
  • Public relations specialist or manager
  • Training and development specialist
  • Writing consultant

Next Steps

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Discover the Aurora University Online program that will help you reach your goals.

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