Program Overview

Aurora University’s online Bachelor of Arts in Communication program includes an optional Public Relations and Event Planning track and is built for individuals seeking the skills for success in diverse professional settings plus the competitive edge required for career advancement. While focusing on the changing demands of today’s public relations, marketing, and business industries, the BA in Communication online program explores speaking and writing through a technical lens.

A faculty of educators with years of industry expertise lead each course required for the BA in Communication online program. Students will study topics including digital content creation, event planning, multimedia storytelling, public relations, and persuasion techniques. The online bachelor’s degree in communication also offers internship opportunities that provide hands-on experience and prepare students for the careers they want.

Curriculum Overview

The online Bachelor of Arts in Communication program explores the impact of communication in a variety of professional settings. Through a curriculum built for your career success, you’ll gain the skills and expertise necessary for the career you want. While earning your BA in Communication online, you’ll study public speaking, digital content writing, visual communication, persuasion, multimedia storytelling, media creation, and more.

The curriculum in the public relations and event planning track of the online communication degree is designed to align with outcomes recommended by the Public Relations Society of America (PRSA), the leading public relations professional association.

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Program Details

  • Next Start Date:August 23, 2021
  • Est. Program Length:2-4 years
  • Credit Hours:120
  • Course Length:8 weeks
  • Cost Per Credit:$425

Required Courses: 24 semester hours

  • COM/BUS 1200 Business Communication (4)
  • COM2160 Human Connection and Relationships (4)
  • COM2220 Digital Content Writing (4)
  • COM3050 Audience Analysis and Research (4)
  • COM4940 Communication Internship (4)
  • COM4991 Communication Capstone (4)

Required Elective Courses: 16 semester hours

Public Relations and Event Planning Specialization: 16 semester hours

  • COM2240 Public Relations (4)
  • COM3590 Program and Event Management (4)
  • COM3245 Public Relations Strategy and Production (4)
  • MKT2370 Integrated Marketing Communication and Brand Building (4)

Course details are based on information available at the time of publication. Specific program requirements are subject to change.

  • A completed online application
  • Transcripts (official, sealed) from all previously attended colleges and universities
  • A résumé demonstrating two or more years of work experience, military service, or relevant adult responsibilities
  • A personal statement addressing why you wish to enroll in an online program and a description of how you will structure your life and time to be successful
  • For applicants without an associate degree and/or 60 hours of transfer credit: Proof of high school graduation or completed GED
  • For applicants with less than 15 hours of transfer credit: an official high school transcript with ACT/SAT scores

Students may transfer some applicable credits to the online communication degree.

Check your credits with our Transfer Evaluation System

Learn more about Transfer Credits

BA in Communication Career Outcomes

When you complete the BA in Communication online degree program, you'll be prepared for success in a variety of career paths across many industries:

  • Corporate communication specialist
  • Editor
  • Event planner
  • Insurance underwriter
  • Journalist
  • Labor relations specialist
  • Media and production editor
  • Office manager
  • Public information officer
  • Public relations specialist or manager
  • Training and development specialist
  • Writing consultant

Next Steps

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