Program Overview

The online digital marketing degree from Aurora University merges graphic design and digital strategy, providing a broad understanding of brand communication from foundations to execution. This program is offered 100% online and can be completed in as little as one year.

Students complete an internship or portfolio project as part of their marketing innovation capstone experience for this digital marketing and digital design degree program. These opportunities deliver valuable real-world experience that can be directly applied in agency management, marketing design and technology, or user experience roles.

Curriculum Overview

Throughout the digital marketing and digital design degree program, you will study key topics such as marketing management, analytics, media strategy, content creation, and campaign planning. Through this comprehensive curriculum, you will learn to achieve storytelling through design. Coursework is delivered online to help working professionals pursue their career goals without sacrificing work and family commitments.

In a convenient and flexible format, you will develop the knowledge and skills to excel in the digital marketing and design fields. Because this program uses Open Educational Resources (OER), students benefit from customizable digital marketing course resources without the cost of textbooks.

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Program Details

  • Next Start Date:January 11, 2021
  • Est. Program Length:1-2 years
  • Credit Hours:36
  • Course Length:8 weeks
  • Cost Per Credit:$565

Digital Marketing Courses and Graphic Design Courses Online

The MSDMD degree requires 36 semester hours: 30 hours of required courses and 6 hours of elective courses.

Required Core Courses

  • MBA6020 Marketing Management – 3 hours
  • MKT6119 Consumer Insight for Marketing Decisions – 3 hours
  • MKT6200 Design for Communication – 3 hours
  • MKT6320 Marketing Analytics and Data Storytelling – 3 hours
  • MKT6350 Design for User Experience – 3 hours
  • MKT6400 Converged Media Strategy – 3 hours
  • MKT6410 Content Marketing Creation and Curation – 3 hours
  • MKT6420 Coding Lab for Marketers – 3 hours
  • MKT6510 Brand and Campaign Planning – 3 hours
  • MKT6910 Marketing Innovation Capstone – 3 hours
  • MKT6810 Special Topics in Digital Marketing and Design – 3 to 6 hours
  • MKT6940 Digital Marketing and Design Internship or Portfolio Project – 3 to 6 hours

Selected Electives

Students must complete six semester hours of approved elective digital marketing courses and graphic design courses online. MSDMD students may also select up to two non-MKT classes in MBA or MPA graduate programs to meet the Digital Marketing and Design elective requirements (maximum total of six non-MKT elective semester hours).

Course details are based on information available at the time of publication. Specific program requirements are subject to change.

  • Completed application for admission.
  • Submit transcripts (official, sealed in envelope) for all prior college or university credit. Aurora University accepts official electronic transcripts at AUetranscripts@aurora.edu.
  • Bachelor’s degree from a regionally accredited institution with a grade point average of 3.0 or greater (on a 4.0 scale). Students with a GPA of less than 3.0 will be considered on a case-by-case basis.
  • A professional resume.
  • Applicants may be required to complete an interview with the program director and provide letters of recommendation.

Digital Marketing Degree and Digital Design Degree Technology Requirements:

Hardware: Windows 7, Windows 10 or later, and macOS Sierra 10.12 or later. Some 2019 versions of Digital Video products require the newest versions of Windows 10 and macOS Sierra or later. Windows 8.1 or early Windows 10 versions are not supported.

Software: Adobe Creative Cloud, Tableau, Pathbright, Infogram, and other software as assigned.

Online Digital Marketing Degree Career Outcomes

Increase your earning potential and prepare for career advancement in agencies and beyond with a digital marketing degree. Graduates are qualified for digital marketing jobs and design jobs such as the following:

  • Content manager
  • Creative director
  • Data storyteller
  • Email and omnichannel marketing manager
  • Marketing analyst
  • Marketing automation specialist
  • Media planner
  • Social media manager
  • User experience designer

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