Projects in nearly any industry can benefit from capacity planning, which is a way of effectively coordinating who or what is available. In project management, capacity planning tracks people, skills, availability, and other resources such as space or equipment. It leads to the following benefits. Maximizes utilization to get more done with the same amount… Read more »
Qualities of Leadership
Leaders are valued in every part of life. They are especially noted for their contributions in an organizational context, as management occupations remain in demand and have the highest wage of all major occupational groups, according to the U.S. Bureau of Labor Statistics (BLS). However, leaders in business are recognized across entry-level positions, as they… Read more »
What Is Organizational Behavior Management (OBM)?
Organizations are focused on improving productivity and profits. For instance, one of the major trends is improving employee engagement through policies like workplace flexibility. These types of strategies can motivate employees, impacting productivity and profitability. Another option is available through the field of organizational behavior management, which takes a more scientific approach to achieving business… Read more »
A Guide to Types of Market Structures
Market structures provide a starting point for assessing economic environments in business. An understanding of how companies and markets work allows business professionals and leaders to accurately judge industry and market news, policy changes and legislation and how the economy shapes important decisions. What Are Market Structures? “Market structures” refer to the different market characteristics… Read more »
Types of Coaching in the Workplace
Coaching in the workplace is expanding and “has become a more accessible development option which can help to shorten the learning curve and adaptation to a new environment or role,” according to The Journal of Positive Psychology. Business leaders have focused on this practice to help employees enhance their skills and knowledge. While organizations recognize… Read more »
A Marketer’s Guide to Personalized Advertising
Personalized advertising is more effective and engaging than general e-commerce advertising efforts. According to a survey from marketing vendor MyBuys, 48 percent of shoppers spend more money for personalized ads than general ads. Consumers in a Yahoo survey said that personalized ads are more engaging (54 percent), educational (52 percent), time-saving (49 percent) and memorable… Read more »
Improving Team Dynamics in the Workplace
An organization’s success is linked to specific team dynamics in the workplace. If employees are unable to communicate effectively, for example, performance will suffer. This can add to problems like low employee engagement and high rates of interpersonal conflict and turnover. “No job is truly isolated,” marketing leader Lama Ataya says. “Even if a particular… Read more »
4 Successful Integrated Marketing Communications Examples
The original idea of the term “integrated marketing” was to “blur the lines that separate creative, media, television, radio, and print,” according to Tony Wright, CEO of marketing firm WrightIMC, on Search Engine Journal. “Then along came digital marketing.” The result “became a bit muddled,” but integrated marketing is now recognized as a way to… Read more »
5 Leadership Blogs You Need to Read in 2017
Many executives and consultants use online blogs as a way to share their knowledge and experience. Whether you’re a current or future business leader, reading leadership blogs is a great way to build your skills and knowledge. Here are some of the best blogs about leadership for 2017. Leadership Blogs 1. Harvard Business Review The… Read more »
7 Ways Business Leaders Can Create Employee Engagement
Half of adults have left a job to get away from their manager at some point in their career, according to a Gallup survey. And since 2000, when Gallup first began measuring employee engagement, less than one-third of Americans are engaged in their jobs in any given year. This problem can have a significant negative… Read more »
