A study from market research company Forrester found that more marketers are focusing on performance-based marketing. Performance marketing is “the new normal,” according to Forrester. “Performance advertising is a competitive differentiator today; it will be table stakes tomorrow.” What is performance marketing? “Performance marketing uses clearly defined and measurable business objectives as the basis of… Read more »
Top Business Challenges of 2017
Business challenges in 2017 span some of the most fundamental aspects of running a company. Competition for talent has increased, and technology and data have continued to grow at a rapid pace. These events have created implications for human resources, marketing, cybersecurity and more. Here are some of the top business challenges of 2017: Marketing… Read more »
A Marketer’s Guide to Personalized Advertising
Personalized advertising is more effective and engaging than general e-commerce advertising efforts. According to a survey from marketing vendor MyBuys, 48 percent of shoppers spend more money for personalized ads than general ads. Consumers in a Yahoo survey said that personalized ads are more engaging (54 percent), educational (52 percent), time-saving (49 percent) and memorable… Read more »
Improving Team Dynamics in the Workplace
An organization’s success is linked to specific team dynamics in the workplace. If employees are unable to communicate effectively, for example, performance will suffer. This can add to problems like low employee engagement and high rates of interpersonal conflict and turnover. “No job is truly isolated,” marketing leader Lama Ataya says. “Even if a particular… Read more »
4 Successful Integrated Marketing Communications Examples
The original idea of the term “integrated marketing” was to “blur the lines that separate creative, media, television, radio, and print,” according to Tony Wright, CEO of marketing firm WrightIMC, on Search Engine Journal. “Then along came digital marketing.” The result “became a bit muddled,” but integrated marketing is now recognized as a way to… Read more »
How to Become a Medical Social Worker
A medical social worker provides frontline services to patients with a wide range of conditions spanning the entire health care continuum, according to the National Association of Social Workers (NASW). This professional works in hospitals and other medical care facilities in clinical and leadership roles. Various types of medical social workers are needed. A report… Read more »
A Modern History of Social Workers
History of Social Work Timeline Becoming a Social Worker Reach your career goals in social work with a degree from Chicagoland’s only CSWE-accredited online programs. Choose from an online Bachelor of Social Work or an online Master of Social Work from Aurora University. Each degree program takes place in a flexible and convenient online format…. Read more »
5 Leadership Blogs You Need to Read in 2017
Many executives and consultants use online blogs as a way to share their knowledge and experience. Whether you’re a current or future business leader, reading leadership blogs is a great way to build your skills and knowledge. Here are some of the best blogs about leadership for 2017. Leadership Blogs 1. Harvard Business Review The… Read more »
Will Self Driving Cars Make Speed Limits Obsolete?
Self-driving cars may change road safety in a drastic way. The immediate reason for the critical pre-crash event in almost all light vehicle crashes is assigned to the human driver, a survey from the National Highway Traffic Safety Administration (NHTSA) found. Human error and distracted driving contribute to the millions of people each year involved… Read more »
7 Ways Business Leaders Can Create Employee Engagement
Half of adults have left a job to get away from their manager at some point in their career, according to a Gallup survey. And since 2000, when Gallup first began measuring employee engagement, less than one-third of Americans are engaged in their jobs in any given year. This problem can have a significant negative… Read more »
