Artificial intelligence is revolutionizing the recruitment, screening, and hiring processes of companies. From resume screeners to automated interviews, AI tools are rapidly becoming the standard in human resources, and job seekers are taking notice. To better understand how Americans feel about this shift, a national questionnaire of 1,000 people, including both currently employed workers and… Read more »
Professor Popularity: What Makes a Great Educator in 2025?
What makes a professor effective has long been debated, and in 2025, the answers may be different than what you expect. To find out which teaching traits matter most today, a questionnaire was conducted on behalf of Aurora University. It included responses from 605 Americans ages 18 to 25 who were current college students or… Read more »
The Most Career-ready Cities for College Grads
At Aurora University, career readiness is a key pillar of the academic experience. It’s vital for students preparing to navigate life after graduation. Choosing the right city can play a powerful role in that journey, offering opportunities for professional growth, financial stability, and long-term success. In this university-led analysis, Aurora University evaluated the 50 most… Read more »
Beyond the Degree: How Education Shapes Growth and Purpose
Higher education often gets framed as a means to a better job or higher income, but degrees offer much more than career advancement. A recent nationwide questionnaire conducted on behalf of Aurora University explored how educational attainment shapes Americans’ confidence, resilience, and personal growth. The results reveal that the impact of a college education, particularly… Read more »
What Is Organizational Behavior Management (OBM)?
Aurora University (AU) offers several flexible, online programs that equip students with the tools to lead performance-driven initiatives rooted in behavioral principles: the Bachelor of Science (BS) in Business Administration, Bachelor of Arts (BA) in Business Management, and Master of Business Administration (MBA). Organizational behavior management (OBM) is a subspecialty of applied behavior analysis (ABA)…. Read more »
Recession-Proofing Your Resume: How Layoffs Are Influencing Graduate School Plans
Concerns about layoffs and an unpredictable economy are prompting many young professionals to reexamine their long-term career plans. For some, that means returning to school to strengthen their skills and prepare for future challenges. A recent questionnaire of 1,000 U.S. adults ages 22 to 30, either currently enrolled in college or recent graduates, reveals how… Read more »
Branded for Success: How Personal Branding Influences Career Trajectories
In a digital-first professional world, how individuals present themselves online can shape everything from job prospects to leadership pathways. A national questionnaire conducted on behalf of Aurora University (AU) examined how professionals are curating personal brands across platforms like LinkedIn and personal websites. The findings reveal that for many, personal branding is no longer optional…. Read more »
Eight Things To Know When Starting Your New Brand in 2021
This blog post was written by guest contributor Nathaniel Crawford, owner of Captures By TK Photo and Film Recently, I had a young creative reach out to me on Instagram and ask for any insights, recommendations, and sources on starting a photography business in the coming year. As we were chatting back and forth, a… Read more »
Embodying Transformational Leadership in Business
The leadership in an organization often makes the difference between success and failure. A management team’s leadership approach has a massive impact on recruitment, profitability, retention, and reputation. One popular approach to management is transformational leadership. Leadership and organizational behavior scholar Bernard Morris Bass stated, “Leadership makes its presence felt throughout the organization and its… Read more »
How to Improve Employee Engagement
The benefits of employee engagement are plentiful. From better output to increased retention, employee engagement has many positive effects on an organization. It makes sense that plenty of managers are focused on how to improve employee engagement and see the benefits. While employee engagement is on the rise, it still is not universal. In 2018,… Read more »
