Digital Marketing and Design (MS)

Digital Marketing Courses and Graphic Design Courses Online

The MSDMD degree requires 36 semester hours: 30 hours of required courses and 6 hours of elective courses.

Required Core Courses

• MBA6020 Marketing Management – 3 hours
• MKT6119 Consumer Insight for Marketing Decisions – 3 hours
• MKT6200 Design for Communication – 3 hours
• MKT6330 Marketing Analytics and Data Storytelling – 3 hours
• MKT6350 Design for User Experience – 3 hours
• MKT6400 Converged Media Strategy – 3 hours
• MKT6410 Content Marketing Creation and Curation – 3 hours
• MKT6420 Coding Lab for Marketers – 3 hours
• MKT6510 Brand and Campaign Planning – 3 hours
• MKT6910 Marketing Innovation Capstone – 3 hours
• MKT6810 Special Topics in Digital Marketing and Design – 3 to 6 hours
• MKT6940 Digital Marketing and Design Internship or Portfolio Project – 3 to 6 hours

Selected Electives

Students must complete six semester hours of approved elective digital marketing courses and graphic design courses online. MSDMD students may also select up to two non-MKT classes in MBA or MPA graduate programs to meet the Digital Marketing and Design elective requirements (maximum total of six non-MKT elective semester hours).

Course details are based on information available at the time of publication. Specific program requirements are subject to change.

Student Internship Information

Note: Tuition and fees are subject to change without prior notice. Please contact the Office of Student Accounts for questions or information on current tuition, fees, room, board and other rates.