In a digital-first professional world, how individuals present themselves online can shape everything from job prospects to leadership pathways. A national questionnaire conducted on behalf of Aurora University (AU) examined how professionals are curating personal brands across platforms like LinkedIn and personal websites. The findings reveal that for many, personal branding is no longer optional…. Read more »
Top U.S. Small and Mid-sized Towns for Job Opportunities in 2025
Today’s job seekers are finding opportunities in unexpected places, as smaller U.S. cities prove to be competitive job markets. Rising employment numbers and growing salaries are making mid-sized regions especially attractive for professionals seeking career growth and an improved quality of life. On behalf of Aurora University, this analysis examined employment trends in cities with… Read more »
Algorithmic Hiring: Preparing for AI in the Hiring Process
Artificial intelligence is revolutionizing the recruitment, screening, and hiring processes of companies. From resume screeners to automated interviews, AI tools are rapidly becoming the standard in human resources, and job seekers are taking notice. To better understand how Americans feel about this shift, a national questionnaire of 1,000 people, including both currently employed workers and… Read more »
Professor Popularity: What Makes a Great Educator in 2025?
What makes a professor effective has long been debated, and in 2025, the answers may be different than what you expect. To find out which teaching traits matter most today, a questionnaire was conducted on behalf of Aurora University. It included responses from 605 Americans ages 18 to 25 who were current college students or… Read more »
The Most Career-ready Cities for College Grads
At Aurora University, career readiness is a key pillar of the academic experience. It’s vital for students preparing to navigate life after graduation. Choosing the right city can play a powerful role in that journey, offering opportunities for professional growth, financial stability, and long-term success. In this university-led analysis, Aurora University evaluated the 50 most… Read more »
Recession-Proofing Your Resume: How Layoffs Are Influencing Graduate School Plans
Concerns about layoffs and an unpredictable economy are prompting many young professionals to reexamine their long-term career plans. For some, that means returning to school to strengthen their skills and prepare for future challenges. A recent questionnaire of 1,000 U.S. adults ages 22 to 30, either currently enrolled in college or recent graduates, reveals how… Read more »
