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Developing a Leadership Philosophy

At the beginning of each advanced leadership workshop session, business thought leader John Spence asks attendees how many currently have a written list of their key leadership values. Much to his surprise, only one or two out of 100 to 150 executives raise their hands. As a result, Spence wonders how executives successfully lead their… Read more »

Rural Poverty and Social Work

The official poverty rate for 2015 was 13.5 percent, according to the U.S. Census Bureau. Poverty thresholds were approximately $12,000 for one person, $15,000 for two people and $24,000 for a four-person family. Poverty impacts more of the population in rural communities. Rural poverty has consistently been higher than urban poverty, and the same holds… Read more »

Types of Coaching in the Workplace

Coaching in the workplace is expanding and “has become a more accessible development option which can help to shorten the learning curve and adaptation to a new environment or role,” according to The Journal of Positive Psychology. Business leaders have focused on this practice to help employees enhance their skills and knowledge. While organizations recognize… Read more »

SWOT Analysis: How To With Template (MS Word)

Businesses encounter several unexpected challenges and opportunities that impact whether the organization will be successful. This is true for established companies and startups alike. Certain tools can help businesses evaluate where they are and what they are considering. One of the most popular frameworks is the SWOT analysis, which can be used by virtually any… Read more »

A Guide to Performance Marketing

A study from market research company Forrester found that more marketers are focusing on performance-based marketing. Performance marketing is “the new normal,” according to Forrester. “Performance advertising is a competitive differentiator today; it will be table stakes tomorrow.” What is performance marketing? “Performance marketing uses clearly defined and measurable business objectives as the basis of… Read more »

Top Business Challenges of 2017

Business challenges in 2017 span some of the most fundamental aspects of running a company. Competition for talent has increased, and technology and data have continued to grow at a rapid pace. These events have created implications for human resources, marketing, cybersecurity and more. Here are some of the top business challenges of 2017: Marketing… Read more »

Transforming Health Care: The Emergence of Telenursing

In many cases, patients are now able to access their health care providers through video conferencing, instant messaging, email and other forms of technology. This field, known as telehealth, is growing due to the demand for greater access and convenience in health care, according to Hospitals & Health Networks. Advances in technology allow nurses to… Read more »

Responsibilities and Duties of a Registered Nurse

Although the nursing shortage has been a noteworthy topic for years, it still isn’t resolved. More registered nurses are needed, and according to the Bureau of Labor Statistics (BLS), employment of registered nurses is projected to increase 16 percent by 2024. There are plenty of opportunities for career changers and nurses seeking advancement. The responsibilities… Read more »

A Marketer’s Guide to Personalized Advertising

Personalized advertising is more effective and engaging than general e-commerce advertising efforts. According to a survey from marketing vendor MyBuys, 48 percent of shoppers spend more money for personalized ads than general ads. Consumers in a Yahoo survey said that personalized ads are more engaging (54 percent), educational (52 percent), time-saving (49 percent) and memorable… Read more »

Improving Team Dynamics in the Workplace

An organization’s success is linked to specific team dynamics in the workplace. If employees are unable to communicate effectively, for example, performance will suffer. This can add to problems like low employee engagement and high rates of interpersonal conflict and turnover. “No job is truly isolated,” marketing leader Lama Ataya says. “Even if a particular… Read more »